A New Way to Care, Create, Connect & Compete: A Case Study

In this session Patrick Mackay from LifeScan and Cristopher Kuehl from Sitel Group will cover how they partnered to use conversation analytics to drive transformational change within their business. Uncovering and actioning insights has enabled LifeScan and Sitel Group to focus on the customer needs, impact overall satisfaction and enable new channels with a continued aim to reduce costs and empower a global brand ushering in a new way to care, create, connect and compete.